Ancillary Task 1 - Advert for a Magazine/Newspaper

For our first ancillary task, myself and Conor have decided to create an advert which will be placed in a newspaper or magazine. I do not necessarily believe this would be the most effective way to promote our documentary for a few reasons. Firstly I feel that by having an advert in a newspaper or magazine we are restricting ourself to getting our product into the minds of the consumers. Our target audience is mainly teenagers and parents. This is because they can both relate to the missing of Matthew. However I believe less and less teenagers are reading newspapers and magazines these days as there are other distractions such as the latest gadgets and a huge increase in television channels. Therefore a possible better form of advertising could be either a TV advert or a digital biillboard, which I feel is more likely to stick in the head of the audience. This is because there are added elements such as sound for TV adverts, and also moving images in both which tend to be remembered more and viewed more than a still image.

However despite the other options we have to place our advert in a newspaper or magazine.




I took these two pictures from listing magazines which shows not necessarily an advert for a documentary yet they are promoting the programmes in the way that they are the 'pick of the day'. However i have shown these because they still represent what our documentary advert should look like. I believe these represent what our documentary should be like with relevance to its structure and what the 'advert' contains.
For example both of these examples show a main image which is intended to get people to look at the image and to grab their attention to the advert. In these two examples there is also no text, which we will not be following as we feel we will need to have the name of the documentary on there. However we will have one dominant photo we believe.